HOW TO FIND THE WAY TO STABILIZE THE COMMERCIAL DEPARTMENTS, MOVE TO
THE NEXT LEVEL OF THE BREAKTHROUGH SALES STRATEGY, AND TRANSFORM THE
MODEL OF WORK WITH SUPPLIERS?
NO MORE SECRETS, THE DATA IS OPEN!
At an age when almost any commercial information is spread very fast and quickly stops being
secret; when the standard model of doing business rapidly becomes obsolete, and new steps to
improve its efficiency have not yet been fully formed, it is time for merchants to have an honest
discussion about:
- How to make categories profitable again and how to meet the expectations of retail chain
shareholders?
- How to boost sales in each category: food, non-food? Strategies for non-price competition,
development of customer services.
- How can retailers deal with the problem of similar assortment? Development of niche, local
product categories, personalized solutions, etc.
- What competencies should buyers and key account managers of the future have in order to
create unique assortment in retail chains?
COMMUNICATE, MAKE ARRANGEMENTS, INFLUENCE
Our mission is to provide a discussion platform for retailers and producers, enable sharing of
professional experience and real assessment of the current market state in order to jointly work out
steps how to build transparent purchases and develop a new system of interaction between retail
chains and producers.
SPECIAL EVENTS
- Professional award in retail "BEST COMMERCIAL DIRECTOR 2018."
- A session of commercial negotiations between purchasing departments of retail chains and key
account managers and directors of producing companies.
- Business practice. NEGOTIATION SKILLS IMPROVEMENT.
AUDIENCE
Commercial directors of retail chains and producers, heads of purchasing departments, commodity
managers, key account managers, quality directors, producers, suppliers, and distributors.
