Trinity Events Group

Рус Eng

МАГАЗИН FOREVER

February 10-11, 2022

MOSCOW, Hilton Moscow Leningradskaya

МАГАЗИН FOREVER is an annual forum dedicated to the live store and its new life in the digital world.

A unique platform where experts from all retail sectors meet: food and fashion, diy and beauty, household and pharma. All shops are different, but the buyer is the same! Therefore, the experience of each is invaluable in its own way!

III annual forum about a modern store

TOP TOPICS 2022: III annual forum about a modern store

III annual forum about a modern store

30 talks from retail professionals

Flagship retail tour. FOR THE FIRST TIME, also in online format

RETAIL TOUR

ONLINE:

Flagship grocery store “Krasny Yar”.

The new format of the store where three worlds meet: "the world of food courts", "the world of fresh products" and "the world of the usual store".

OFFLINE:

The Danish chain Jysk's "store by the house" format.
Zenden flagship store.
Askona Concept Store. The first conceptual store in Aviapark shopping center presents a qualitatively new level of service and comfort.
LEGO store in Aviapark mall.

The LEGO store in the Aviapark shopping center was opened in December 2014. And since that moment it has been the largest chain store in Russia.

The trade area exceeds 200 sq.m. This is one of the 4 flagship stores. In December, the store was visited by almost 50 thousand people.

The store and shopping center area nearby have become the venue for festivals for assembling large 3D LEGO figures, as well as other themed events.

On the territory of the store you can find the widest range of LEGO construction sets and accessories, exciting 3D installations, Pick a brick and Build a minifigure areas.
District Center "Rassvet" from ADG group.

District center "Rassvet" is a part of the unique project of the network of regional centers "Place of meeting", created by ADG group as part of the reconstruction of 30+ Soviet cinemas located in densely populated districts of Moscow.

RC "Rassvet" enables residents of the Koptevo district to meet, spend time together, make purchases, where they live is the cultural center of the district. Distinctive features of the center: modern architecture and cozy interiors, tenants that meet the daily needs of residents, community management and a warm atmosphere, social programs, unique services for neighbors.

2 days of networking and new acquaintances

2 days of networking and new acquaintances

TOP TOPICS 2022: III annual forum about a modern store

III annual forum about a modern store

RETAIL TOUR

ONLINE:

Flagship grocery store “Krasny Yar”.

The new format of the store where three worlds meet: "the world of food courts", "the world of fresh products" and "the world of the usual store".

OFFLINE:

The Danish chain Jysk's "store by the house" format.
Zenden flagship store.
Askona Concept Store. The first conceptual store in Aviapark shopping center presents a qualitatively new level of service and comfort.
LEGO store in Aviapark mall.

The LEGO store in the Aviapark shopping center was opened in December 2014. And since that moment it has been the largest chain store in Russia.

The trade area exceeds 200 sq.m. This is one of the 4 flagship stores. In December, the store was visited by almost 50 thousand people.

The store and shopping center area nearby have become the venue for festivals for assembling large 3D LEGO figures, as well as other themed events.

On the territory of the store you can find the widest range of LEGO construction sets and accessories, exciting 3D installations, Pick a brick and Build a minifigure areas.
District Center "Rassvet" from ADG group.

District center "Rassvet" is a part of the unique project of the network of regional centers "Place of meeting", created by ADG group as part of the reconstruction of 30+ Soviet cinemas located in densely populated districts of Moscow.

RC "Rassvet" enables residents of the Koptevo district to meet, spend time together, make purchases, where they live is the cultural center of the district. Distinctive features of the center: modern architecture and cozy interiors, tenants that meet the daily needs of residents, community management and a warm atmosphere, social programs, unique services for neighbors.

2 days of networking and new acquaintances

Speakers

Mikhail Barabash

Mikhail Barabash

CRM manager, TERVOLINA

Ekaterina Bashilova

Ekaterina Bashilova

Head of Marketing, Askona

Commercial Director, Loymax

Head of the Omnichannel Store Concept, Leroy Merlin

Marketing Director, «Beethoven»

Mikhail Gusmanov

Mikhail Gusmanov

Founder, NLT Trade

Nadezhda Zlobina

Nadezhda Zlobina

Lead Analyst, ADV

Country Digital Manager IKEA DOM

Kamila Kadyrova

Kamila Kadyrova

Sales and Marketing Manager, JYSK Russia

Andrey Kolchanov

Andrey Kolchanov

co-founder, Mall Side

HR Director, Hoff

Alexandra Kotova

Alexandra Kotova

independent expert

Dmitry Lazarenko

Dmitry Lazarenko

Head of Own Retail, CGS Cluster, Miele CIS

Executive Director, POPAI Russia

Founder, Lebedeva.Consulting Agency

Facility Group Manager, ADG group

Head of Trade Marketing Department, Russian Post JSC

Konstantin Loktev

Konstantin Loktev

Retail Director, NielsenIQ

Maria Mironovskaya

Maria Mironovskaya

Marketing and Sales Director, ORTEKA

Vice President, Strategic Clients Unit, Ventra Go!

Head of partner delivery service, e-com, MAGNIT

Ekaterina Pavlenko

Ekaterina Pavlenko

Deputy Director for Operations, Econika

Vladimir Parkhomenko

Vladimir Parkhomenko

Head of Development and Sales Department, Inventor Soft

Vice President for Human Resources, Svyaznoy

Retail manager JYSK West Balkan

Valery Razgulyaev

Valery Razgulyaev

Information Manager, Vkusvill

General Director, GC "Krasny Yar"

Arina Strelnikova

Arina Strelnikova

Development Director, Progression Group

Alexander Ushakov

Alexander Ushakov

Operations Director, Pharmacy Chain 36.6

Leader of Enterprise Architect team, Leader of transformation, Leroy Merlin Russia

Commercial Director, House of Porcelain

Alia Khasyanova

Alia Khasyanova

retail director, 12storeez

Ruslan Chechenin

Ruslan Chechenin

Head of Monobrand Retail Development Division, macro-region Moscow Tele2

Alexander Chukhontsev

Alexander Chukhontsev

Director of the Customer Experience Department of the Pyaterochka retail chain

Marketing Director, Zenden

Mikhail Barabash

Mikhail Barabash

CRM manager, TERVOLINA

Ekaterina Bashilova

Ekaterina Bashilova

Head of Marketing, Askona

Commercial Director, Loymax

Head of the Omnichannel Store Concept, Leroy Merlin

Marketing Director, «Beethoven»

Mikhail Barabash

Mikhail Barabash

CRM-менеджер, TERVOLINA

Ekaterina Bashilova

Ekaterina Bashilova

директор по маркетингу, Аскона

Igor Bozhenko

коммерческий директор, Loymax

Egor Vaganov

директор омниканальной концепции магазинов, Leroy Merlin

Olga Glebova

директор по маркетингу, «Бетховен»

Mikhail Gusmanov

Mikhail Gusmanov

международный эксперт-практик по освещению магазинов, основатель компании NLT Trade

Nadezhda Zlobina

Nadezhda Zlobina

ведущий аналитик, ADV

Sergey Ionin

Country Digital Manager, IKEA DOM

Partners

STK Lighting Systems

Become a partner

Contacts

Questions regarding the program and participation as a speaker

Producer

Irina Kazakova

Irina Kazakova

+7 (495) 785-22-06, ex. 1215
kazakova@b2bcg.ru

Questions regarding the participation as a delegate

Sales manager

Evgenia Peshkova

Evgenia Peshkova

+7 (495) 785-22-06
E.Peshkova@b2bcg.ru

Questions regarding the participation as a delegate

Sales manager

Irina Golosova

Irina Golosova

+7 (495) 785-22-06
I.Golosova@b2bcg.ru

Questions regarding advertising and sponsorship

Corporate Account Manager

Anastasiya Volkova

Anastasiya Volkova

+7 (916) 199-85-61
A.Volkova@b2bcg.ru

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